At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement through the ranks of the mighty brick’s many fans. In a bold, innovative move, ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. Lego is launching its new Smart Play system with three Star Wars sets that will be released ...

LEGO has dropped its biggest announcement in decades: a brand-new Smart Play brick that adds lights, sounds and interactive play to your LEGO builds. Announced at American tech show CES, LEGO has ...

Play and games for both children and adults are changing in the new digital landscape. Here are the tech-enhanced toys we're most excited about at CES 2026. From adorable Tamagotchi-like robots, to ...

The LEGO Group has introduced LEGO SMART Play, an innovative new platform powered by LEGO's SMART Brick. This new technology includes 20 patented features and a custom chip smaller than a ...

At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...

SINGAPORE – You no longer have to make your own sound effects or play the Star Wars soundtrack on your mobile phone while playing with Lego. Instead, the iconic Imperial March anthem could come from ...

Darth Vader and Luke Skywalker face off in one of Lego's new Smart Play sets (Nathan Ingraham for Engadget) Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital ...

LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology. The toy maker introduced its LEGO SMART Play™ ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego sets? Reading time 3 minutes Whenever Lego has added tech into its brick ...

Add Yahoo as a preferred source to see more of our stories on Google. [AFP via Getty Images] Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...