By comparing brain scans and AI predictions, a UChicago psychology student is researching how we process unexpected events ...

Mind Map is a new media planning tool that enables advertisers to target audiences when they are most likely to engage.

While popular AI models such as ChatGPT are trained on language or photographs, new models created by researchers from the ...

Your feet can send a lot of sensory information to your brain. But whether you believe that your footwear is affecting your ...

New athletic shoes promise to boost focus by stimulating feet. Neuroscience reveals the connection is complex. While feet have many sensors, this input mainly affects body awareness. Claims of ...

Nike claims its latest footwear can actually alter cognitive function; however, neuroscientists argue the reality is far more ...

Nike's Mind shoes use foam nodes to stimulate foot receptors for mental focus, but independent research questions cognitive ...

New York — As the new robot called Sprout walks around a Manhattan office, nodding its rectangular head, lifting its ...

According to the brand, targeted stimulation of the soles of the feet can activate neural pathways, sharpen sensory awareness ...

No longer content to promise just comfort or performance, Nike claims its shoes can activate the brain, heighten sensory awareness and even improve concentration by stimulating the bottom of your feet ...

As the new robot called Sprout walks around a Manhattan office, nodding its rectangular head, lifting its windshield wiper-like “eyebrows” and offering to shake your hand ...