The IBM logo isn't just a design; it's a technical solution to 20th-century printing failures. We deconstruct the history of the 8-bar icon, debunk myths about "speed," and reveal why Paul Rand’s work ...
The Giorgio Armani logo is more than an eagle; it is a masterclass in strategic brand architecture. This audit dissects the brand's geometry, typography, and the "power-dressing" psychology that keeps ...
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