What happens when an entrepreneur realizes their project isn't delivering? It can create a crossroad between perseverance and prudence—the point where passion meets pragmatism. The resulting decision ...

Most people are familiar with the expression "don't throw good money after bad." It's a nice and tidy saying, warning the listener against perpetuating bad decisions, a very rational thought. As ...

As some Republicans express buyer's remorse about Donald Trump's selection of J.D. Vance as the “worst choice” for vice president and Joe Biden ditches his stubbornness about staying in the 2024 ...

It was a Words with Friends chat that first gave Megan Phelps-Roper pause. People have a marked tendency to cling to past investments, whether financial, social, or emotional—even when it becomes ...

It sounds like a term you’d encounter in a stuffy finance textbook, but trust me, understanding sunk costs can make or break your entrepreneurial journey. By the way, even some financially-savvy ...

A neighbor and I were commiserating over a 6-foot distance about our recent losses. He said his retirement portfolio was way down, but “it’s not a loss until you cash it out.” This is a common mistake ...

Sales is all about the art of closing the deal. Behind the curtain, that means a lot of patience, persuasion and persistence. But what if that determination hurts more than it helps? Today’s economic ...

A Reflection for Tuesday of the Third Week of Advent Which of the two did his father’s will? Find today’s readings here. The sunk cost fallacy is a theory that posits that we keep going down a path ...

Recently, Horowitz visited a large lighting store in the Indianapolis area. The front of the showroom featured sleek, modern fixtures, but tucked away in the back was a section filled with older, ...