"ECAPI creates a shared language that can reduce integration overhead while still supporting innovation," said Barbara Kalicki, Associate Director, Publicis Sapient. "It allows retailers and platforms ...

How to Use Live Data for Real-Time Influencer Campaign Optimization (2026) ...

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

SAN FRANCISCO - For a week in November, Facebook and Instagram featured ads that showed cash and cryptocurrency raining down on a man at his computer. The ads asked viewers if they wanted to make a ...

Posts from this topic will be added to your daily email digest and your homepage feed. The upcoming changes follow Meta being fined $266 million in April over its ‘consent or pay’ ad model. The ...

What Happened: Everyone keeps saying Facebook is dead, but the numbers say otherwise. Why Is This Important: This flips the script on the whole “Facebook is for boomers” narrative. Sure, kids love ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and defend upper-funnel spend. Let’s state a fact: Google Ads in 2025 runs on ...

SAN JOSE, Calif.—Roku has launched Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives developers direct access to Roku’s first-party ...

When we gather ’round the proverbial fire and exchange our online dating war stories, we’re usually talking about the usual suspects: Tinder, Bumble, Hinge, Grindr, and sometimes more niche apps like ...

X has announced a new pay-per-use self-serve API model in hopes of luring developers back to the platform. Credit: Gabby Jones/Bloomberg via Getty Images Good news! Elon Musk's X has heard the cries ...

Starting next year, AI companies won’t be allowed to use WhatsApp as a chat interface. Here are the details. For the past few months, companies such as OpenAI and Perplexity have launched phone ...

Oct 1 (Reuters) - Meta Platforms (META.O), opens new tab said on Wednesday it would begin using people's interactions with its generative AI tools to personalize content and advertising across its ...