Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

New offering prepares advertisers for the inevitable shift toward paid visibility inside AI-driven search and answer enginesSeattle, ...

Time is money in this era of speed. PPC is one heck of a follower of this rule, as it does not wait for anyone to catch up.

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a ...

Data-driven advertising bridges this gap by transforming insights into real-time action. It allows brands to target the right audience, deliver relevant messaging, and adjust campaigns instantly based ...

Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance ...

Arcitecta, a creative and innovative data management software company, today announced that it will demonstrate its advanced Mediaflux® research data management platform in booth #14 at Supercomputing ...

Barings, one of the world's leading investment managers, announced today that it served as the Agent on senior secured credit facilities to support Gresham's acquisition of S&P Global's Enterprise ...

Pilgrim’s Pride Corporation (NASDAQ: PPC) announced today that it will release its fourth quarter and fiscal year 2025 financial results after the U.S. market closes on Wednesday, February 11. The ...

A vulnerability in an ACF addon plugin exposes up to 100,000 installations to a complete site takeover by unauthenticated ...

After 30 years in the industry, including a successful 2015 exit from the Leeds-based Cloudspotting agency he founded , Jon ...

Marketing roles lack clear salary standards. These tips help you assess your value, benchmark pay, and negotiate with ...