Artificial Intelligence - Some 88% of in-house marketers believe generative AI tools will replace some of the services ...

Annual marketing planning shouldn’t start with a fixed budget. Learn how marketers can shape strategy, align with finance, and use data to drive smarter investment decisions.

This infographic explores the benefits of running LinkedIn Thought Leader Ads, what you need to get started, best practices for running campaigns, and content creation tips and tricks.

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Most CEOs, CFOs, and financial analysts will tell you that revenue is a KPI (it's really not), second only to profit (which is also not a KPI). They're wrong, and here's why. When revenue is rising, ...

Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

According to a recent survey, 55% of Gen Z workers say they've been told they look bored or intimidating in professional ...

In August 2024, I described how the advertising industry was entering the "walk" phase of artificial intelligence (AI) adoption. At that point, marketers had moved beyond experimentation. The early ...

B2B marketers are embracing AI for efficiency, but speed without strategy risks authenticity. Learn how balanced, human-led AI adoption drives sustainable growth.

Based on surveys of more than 1,100 marketers conducted in 2010, What Works in 2011: Content Marketing is the largest, most comprehensive content marketing study of its kind to date. Whether you ...

"Mad Men" is a term coined in the 1950s to describe New York's Madison Avenue advertising executives, recently brought to the fore in the popular TV show of the same name. In the compelling world of ...

AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...