"An extremely powerful tool." New study shows unexpected outcome after having 100,000 people complete creativity test: 'This ...

Rivian's first R2s — test models called manufacturing validation build vehicles — drove off the line earlier this month, with ...

For years, creativity was considered one of the last safe harbors of human advantage—something machines could assist with, but not ...

Ambition, innovation and creativity are high on judges’ entries wish lists as the 2026 Outdoor Media Awards are open for ...

A massive new study comparing more than 100,000 people with today’s most advanced AI systems delivers a surprising result: ...

A Cardiff-based specialist creative agency and a performance marketing agency for global ecommerce have announced a strategic merger.

This insightful feature from YourStory tests and strengthens your business acumen! Here are 5 questions to kick off this ...

Built for Meta’s new standard of creative volume, Eventsheet makes it easy to deploy more ads, test faster, and improve ...

A massive new comparison suggests some AI models can beat average human creativity scores on a standardized test, but the most creative people still outperform every system tested, and the gap grows ...

A growing body of evidence suggests play is a deep-seated biological mechanism that allows young brains to practice curiosity, manage uncertainty and build critical thinking skills ...

AI now beats average humans on a creativity test, but the most creative people still outperform every AI model tested.

Are generative artificial intelligence systems such as ChatGPT truly creative? A research team led by Professor Karim Jerbi ...