Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Abstract: Customer lifetime value (CLV), which is a measure of customer profitability, is an important research problem of customer relationship management (CRM). In literature, there are numerous ...

Heartland Advisors, an investment management company, released its “Heartland Value Fund” fourth-quarter 2025 investor letter ...

Compress the promise. Every micro-moment starts with a single-sentence value proposition the brain can process at a glance: “Scan for 15-minute delivery,” “Tap to try a shade in AR,” or “Swipe up to ...

Abstract: Customer lifetime value (CLV) estimates can be predicted with the help of the predictive analytics tools while the customer acquisition costs can be calculated simultaneously. This research ...

Saul Marquez, Founder & CEO at Outcomes Rocket, a marketing agency that helps health tech and med tech companies accelerate growth. "Leads are cheap. Loyalty isn't." That controversial but ...

Great AI doesn’t happen in isolation. These UX strategies — from confidence scores to graceful error recovery — turn users into active collaborators. The AI ...

Google Ads appears to be testing an automatic assignment of New Customer Value within New Customer Acquisition (NCA) campaigns — and it’s doing so without advertisers’ explicit consent. The change, ...

Google Ads seems to be experimenting with setting the New Customer Value within New Customer Acquisition campaigns without the consent of the advertiser. Technically, New Customer Value can be turned ...

In the world of e-commerce, the most coveted metric isn’t a single purchase, but the Customer Lifetime Value (CLV). A one-time buyer is good, but a repeat customer is the foundation of a scalable ...

Learn how whole life works, the types of policies and who can benefit from this permanent life insurance Written By Written by Insurance Staff Writer, WSJ | Buy Side Kimberly Lankford is an insurance ...

In a world where people wear their brands like badges of identity—from the phone in their hand to the sneakers on their feet—banking remains curiously invisible. Its digital products are often ...