Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general ...

TV commercials were my childhood TikTok before any of us were using terms like “short-form video.” But like most creative ...

OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

Nutrition Education, Basic Schools in Ghana, School Health Policy, Critical Curriculum, Health Belief Model, Social Cognitive Theory Share and Cite: Abor-Adjei, F. (2026) Barriers to Effective ...

We saw a lot of campaigns that just felt *right*, tapping into what people were actually talking about or feeling. From celebrity collabs that were totally unexpected to brands getting super real ...

Trying to figure out what to post on LinkedIn can feel like staring at a blank wall, right? You know you need to share something to get noticed, but coming up with ideas that actually work is tough.

A conversation with a chatbot can shift people's political views—but the most persuasive models also spread the most misinformation. In 2024, a Democratic congressional candidate in Pennsylvania, ...

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The television series Chuck featured notorious product placement, including scenes where characters delivered enthusiastic monologues about Subway sandwiches that felt more like commercials than ...

Opinions expressed by Entrepreneur contributors are their own. Not long ago, digital advertising was all about polish — sleek campaigns, flawless visuals and copy carefully crafted to persuade. But in ...