A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.
New research documents that mascots are underutilized in Super Bowl advertising. Jon Evans, Chief Customer Officer for ...
Advertising on streaming services is a big new growth business for marketing and media companies, but consumers are increasingly frustrated by what they see and hear on their screens. Ads might be too ...
SAN FRANCISCO - Last year, Meta had to reckon with an ugly conclusion about its Chinese advertising customers: They were defrauding Facebook, Instagram and WhatsApp users worldwide. Though China’s ...
As OpenAI marks its tenth birthday in December 2025, it can celebrate becoming one of the world’s leading companies, worth perhaps as much as US$1 trillion (£750 billion). But it started as a ...
A conversation with a chatbot can shift people's political views—but the most persuasive models also spread the most misinformation. In 2024, a Democratic congressional candidate in Pennsylvania, ...
Commercial production has long been crucial to sustaining entertainment workers in the Los Angeles area. But it continues to plummet. By Nicole Sperling Reporting from Los Angeles Diane McArter runs ...
Select an option below to continue reading this premium story. Already a Honolulu Star-Advertiser subscriber? Log in now to continue reading. The Honolulu Star-Advertiser welcomes all opinions. Want ...
A business exit strategy is a plan that a business owner or entrepreneur establishes to sell their ownership in a company to investors or another company, or to cease operations entirely. An effective ...
You’re not going to believe the kind of tricks that are used to persuade you to part with your money. Let’s start with a brand new technology that’s already being used in advertising, and not in a ...
Myra Deshmukh worked at Amazon for over a decade and taught a business writing course to other employees. She shares seven tips for improving email communication, including being concise and avoiding ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results