How can we tell if a depression treatment works beyond placebo? A new real-world method measuring placebo shows that ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Systematic sampling is straightforward and low risk, offering better control. However, it may introduce sampling errors and ...

A thought experiment that was at the heart of an argument between famed physicists Albert Einstein and Niels Bohr in 1927 has finally been made real. Its findings elucidate one of the core mysteries ...

As physicists search for a theory of quantum gravity, new results show that classical gravity can still interact with quantum fields to allow matter to become entangled. When you purchase through ...

In “Motherland,” the journalist Julia Ioffe charts the Russian campaign to emancipate women — and the country’s failure to live up to that promise. By Jennifer Szalai When you purchase an ...

Humanity probably isn’t on the cusp of a nuclear fusion revolution just yet. But along the way, we are getting some peeks at mind-blowing fusion experiments, so what’s the big rush? We submit this new ...

Your genes code for all your traits. Some genes are dominant and expressed if you receive a copy from one parent. Others are recessive and only apparent if you receive a copy from both parents. Genes ...

James is a published author with multiple pop-history and science books to his name. He specializes in history, space, strange science, and anything out of the ordinary.View full profile James is a ...

A groundbreaking experiment demonstrates yet again that light exists both as a wave and a particle in the quantum world—but we can’t see both at the same time. Reading time 3 minutes Albert Einstein ...

It's time for the latest update in confirming things we already knew—and, as always, it's being far more interesting than you might expect. Simply put, scientists have conducted a super-advanced ...

James is a published author with multiple pop-history and science books to his name. He specializes in history, space, strange science, and anything out of the ordinary.View full profile James is a ...