An industry insider says that Nvidia's "OPP" program, which kept at least some graphics card prices at retail, has been axed.

Claims that Nvidia has ended OPP come from Roman 'Der8auer' Hartung and HardwareLuxx. In a video on his YouTube channel, ...

A new report circulating through the enthusiast community suggests Nvidia has discontinued a partner incentive scheme that helped certain GeForce graphics cards appear at their advertised suggested ...

As an alleged 'OPP Program' comes to an end, manufacturing Nvidia GeForce RTX 50 series cards at MSRP may now be practically ...

So either face the storm now or ride it out for a year or so.

Redditor r/buildapc wrote that he recently bought an Asus SFF-Ready Prime GeForce RTX 5080 OC Edition direct from the Asus store on Amazon. There's no mention ...

Turns out they vary from absolutely awful to still-kinda-potatovision-but-better-than-you'd-probably-guess, if that's not an ...

Thanks to the AI boom, consumer GPUs like the RTX 5070 Ti are nearly impossible to buy at anything approaching MSRP.

Chalk this one up as a micro-rumour but potentially significant all the same. A reliable source on X has indicated that Intel ...

A new report suggests GPU prices may soon climb as NVIDIA and AMD partners face rising DDR6 and DDR7 costs, leaving consumers ...

Why the AMD Radeon RX 9070 XT's appeal remains intact amid GPU price rises and shortages, complete with benchmarks and FSR ...

With VRAM price rises kicking in, Nvidia has increased the amount it charges graphics card makers for its GPUs, according to ...