The simulation hypothesis—the idea that our universe might be an artificial construct running on some advanced alien computer—has long captured the public imagination. Yet most arguments about it rest ...

In the last decade, the drive to understand who we are and where we've come from has been accelerated by DNA testing. So far, around 40 million people worldwide have used direct-to-consumer genetic ...

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

Bill McColl has 25+ years of experience as a senior producer and writer for TV, radio, and digital media leading teams of anchors, reporters, and editors in creating news broadcasts, covering some of ...

Elon Musk confirmed this weekend that Tesla is testing its robotaxis in Austin without safety drivers on board, and his fanboys are losing their minds over it. There’s just one small problem: these ...

VIENNA (AP) — The United States and Russia have both recently threatened to resume nuclear testing, alarming the international community and jeopardizing a global norm against such tests. Experts say ...

Chick-fil-A is testing two new chicken-and-waffle sandwiches in two markets beginning Dec. 1. A company spokesperson confirmed to USA TODAY on Nov. 11 select restaurants in Baltimore will test a ...

YouTubers put Tesla FSD to the test in a series of unusual tests on a closed test track. They wanted to see how the car would behave in situations similar to road rage or when other cars make sudden ...

Bone bags. Pizza eggs. Fridge foraging. Welcome to the Leftover Olympics. For years, uneaten hot dogs and half-empty cans of tomato paste languishing in the fridge have charted a quick path to the ...

There weren’t calculators or computers in medieval Europe. But there were math duels. Mathematicians would gather in public squares and pose tricky math problems to each other. Then they raced to ...

The Swiss financial system has navigated turbulent times since the 2019 FSAP. The COVID 19 pandemic, geopolitical conflicts, and the collapse of Credit Suisse (CS) in 2023—previously the second ...

Previously, it was only available on PC handhelds. Previously, it was only available on PC handhelds. is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after ...