Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Is complex social behavior genetically determined? Yes, as a team of biologists from Heinrich Heine University Düsseldorf (HHU) together with colleagues from Bochum and Paris discovered while studying ...

Tampa, Fla (Nov. 6, 2025) — An international research team that includes USF Health researcher Dr. Yong Xu and two colleagues from Great Britain has been awarded a European Research Council Synergy ...

What compels people to give to charitable causes? This is a question I’ve been thinking about a lot the past several months as I’ve been writing a book, Neurogiving: The Science of Donor ...

Source: Nosferattus, CC0, via Wikimedia Commons. This time of year, spiders receive a lot of attention for their creepier qualities. But Ximena Nelson, a biologist at the University of Canterbury in ...

A new study of schoolchildren in France suggests that boys are not innately better at math. Some aspect of schooling appears to drive the "gender gap." When you purchase through links on our site, we ...

A new artificial intelligence (AI) model called Centaur can predict and simulate human thought and behavior better than any past models, opening the door for cutting-edge research applications. When ...

Hyponatremia, or low blood sodium concentration, is typically viewed as a symptomless condition-until recently. A research team led by Professor Yoshihisa Sugimura, including Dr. Haruki Fujisawa, ...

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