Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Let’s be honest: the old playbook of chasing “dofollow” links by the dozen doesn’t work like it used to. In 2026, Google’s ...

Post-modern portfolio theory uses downside risk to refine portfolio optimization. Learn how PMPT offers an alternative to modern portfolio theory for risk-adjusted returns.

By resurrecting a 3.2-billion-year-old enzyme and studying it inside living microbes, researchers at the University of ...

Research on using Marchantia polymorpha, commonly known as liverwort, a plant closely related to moss, for food and as an ...

Hydrogels are among the most widely studied biomaterials in modern drug delivery research. Their high hydrophilicity, ...

Portal Space Systems has purchased the fragmentation-resistant, RF-permeable tiles for initial deployment, testing and future ...

Background Tobacco control is beginning to pay attention to additives and flavours in tobacco products but less so to the ...

This week’s FOMC decision was not an easy choice. Our goals are in conflict. Inflation is above target, the labor market is softening, and there are risks to both sides of our mandate—maximum ...

Pew Research Center associate director Conrad Hackett discussed the global decline in religion and its correlation with development at a Harvard Divinity School event on Monday. The talk — facilitated ...