Tammie, Tim, Stella, and Devo chat about their favourite loyalty reward cards.

In 2008, WestJet Airlines announced it would launch its own frequent-flier program, ending a partnership with Air Miles to ...

For years, banks have assumed that their customers’ primary banking relationship was for life. However, consumers today are ...

There's a disturbing pattern called “surveillance pricing." ...

Store loyalty programs used to be simple: You’d get a punch card at a local sub shop, buy eight sandwiches and get your ninth for free. It felt like a transparent “thank you” for your business. But ...

Loyalty programs are no longer punch cards and stamps and have become an integral part of everyday life on customers’ ...

Furthermore, privacy-preserving technologies, such as Trusted Execution Environments (TEEs), confidential computing, secure ...

Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

Scammers are impersonating airline customer service representatives and targeting loyalty program points as part of an elaborate scheme to defraud passengers. Holiday travelers are falling victim to ...