Rachel Coles, founder of Conv3rt Marketing, is redefining agency culture through purpose-led marketing, ethical storytelling, ...

BOSTON, Feb. 4, 2026 /PRNewswire/ -- Bain & Company today announced the appointment of Jamie Cleghorn as Global Head of its ...

The CMS Final Rule signals a future in which prior authorization isn’t just faster but fairer. AI has the potential to accelerate decisions, lower administrative costs and support equitable access to ...

While many companies try to foster an “ownership culture” to boost engagement and performance, true success comes when employees are given actual equity stakes. However, financial ownership alone is ...

EMA and FDA have jointly issued guiding principles for the safe and responsible use of AI across the medicines life cycle, aiming to harmonize ...

On Jan. 14, 2026, the U.S. Food and Drug Administration (FDA) and the European Medicines Agency (EMA) jointly released the “Guiding Principles of ...

As B2B marketing enters a new era, CMOs face a critical crossroads: continue down the conventional path of consumer-style branding, or pivot toward strategies that truly reflect the complexities and ...

Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ROI. This edited excerpt is from B2B Content Marketing Strategy by Devin ...

Three major financial planning organizations are urging state securities regulators to prioritize clarity and consistency as the North American Securities Administrators Association considers aligning ...

Sustainable finance has transitioned from a peripheral concern to a central pillar of financial strategy across jurisdictions. As we navigate 2025, its integration into market activity is no longer ...

Marketing has evolved beyond static roles and siloed teams. In today’s hyper-dynamic environment, customer expectations demand more: speed, relevance, empathy, and personalization. That is where the ...

Novartis has a pretty simple methodology for why it’s doubled down on creativity. “Marketing is marketing. Creativity is creativity. For so long, we fooled ourselves into thinking that marketing and ...