AI and hyperlocal targeting are merging to create a new era of advertising where machine learning delivers precision at scale while local context drives genuine relevance and connection. AI-driven ...

Warner Bros. Discovery has been telling investors it wants to split the company in two — and just produced some evidence that such a deal is necessary. The owner of CNN, HBO and the Warner Bros.

Audiences haven’t seen the last of paranormal investigators Ed and Lorraine Warren, who will return in another “Conjuring” movie. A prequel film is in development at Warner Bros. and New Line, with ...

A New York federal judge ruled in favor of online news publishers and advertisers who allege Google unlawfully monopolized the digital advertising market and diverted revenue that would have otherwise ...

WASHINGTON – The U.S. Department of Education fired nearly everyone in the Office of Special Education and Rehabilitative Services in a wave of new layoffs that began Friday, according to the union ...

America’s advertising market has transformed so dramatically over the last decade that almost two-thirds of it is now in the hands of just five tech companies. This week, MoffettNathanson released a ...

The new report proves clear link between high-attention digital media and advertising effectiveness. Jo Allan: “This project proves that quality, trusted journalism attracts focussed, deliberate ...

The following content is brought to you by Mashable partners. If you buy a product featured here, we may earn an affiliate commission or other compensation. Power through projects with Office 2024 — ...

Advertising veteran Ryan Hudson announces ZeroClick, a new ad software that incorporates artificial intelligence. “I guess I had not saved the day and figured out how a local advertising-supported ...

The administration is proposing a return to a 1990s-era policy that kept most drug ads off TV. That could dent the revenues of drugmakers and major networks. By Rebecca Robbins Christina Jewett and ...

The sports commerce, gaming and entertainment company has tapped former Netflix and Snap ad sales chief Jeremi Gorman to lead its advertising effort. By Alex Weprin Senior Editor Fanatics, the Michael ...

Walmart’s retail media engine kept humming at an impressive clip last quarter in the latest sign that the digital advertising market remains resilient in the face of economic uncertainty driven by ...