Saying B2B publishers are skeptical of programmatic trading is an understatement. Many see programmatic advertising as a direct threat to their core business. They think it threatens the value of ...

Programmatic trading is well on its way to dominating the digital ad space and momentum is building to transfer its benefits to TV, with the U.K. arguably leading the way. Barriers blocking the ...

Programmatic ad trading has a “bad reputation” with many marketers perceiving it as a cost-saving effort, rather than the data opportunity it really represents, according to Mondelez’s VP of global ...

Independent trading desk Accordant Media uncorked on Friday a consolidated offering called Audience Targeting System (ATS) designed to make programmatic trading more accessible to direct market ...

As cryptocurrency markets mature, API-based trading has become the default interface for professional participants. Fintech companies, trading firms, and advanced individual traders increasingly rely ...