If Anta Sports Products Ltd. is hoping to cash in on Chinese consumers’ love of the outdoors, or their desire for fun, trendy products, then Puma SE is the wrong target. Puma does not have a strong ...

Puma has opened its largest-ever European flagship store on London’s Oxford Street, prime retail real estate that also is the location for the 62,430-square-foot Ikea store that opened in May 2025 ...

PUMA SE faces deep structural challenges, with broad sales declines, surging inventories, and a deteriorating brand image across key markets. PMMAF's Q3 results revealed double-digit revenue drops, ...

Puma has been refocusing its activity on key sports categories such as soccer. (Photo by Christopher Pike/Getty Images for DCT) Shares in Puma have soared today after reports that Chinese sports ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has relaunched its online company magazine CATch UP to provide journalists, investors, retailers, athletes and sports enthusiasts with a ...

There are knives, good knives, great knives, and classic knives. Then there are the knives that are flat-out legends with remarkable stories behind them. One of these is the instantly recognizable ...

Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate German sportswear giant Puma is set to cut 900 corporate jobs ...

Puma athlete Fiona O'Keeffe crosses the finish line first at the 2024 U.S. Olympic team trials Mike Ehrmann/Getty Images Eight years into the supershoes era and, from a position of relative anonymity ...

Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to rebound from its slump. New Chief Executive Officer Arthur Hoeld is revamping ...

The overhaul at Puma is touching every aspect of the business, as the brand “is navigating several company-specific challenges, including muted brand momentum, elevated inventory levels across the ...

Imagine, for a brief moment, that you are a student athlete playing on a Division 1 volleyball team. As part of your regular season, your team is competing against Cal State Long Beach on its home ...

Earlier this year, PUMA launched the highly anticipated Fast-R NITRO Elite 3. Backed by science, the brand touted the race-day running shoe as a proven way of improving performance during ...