Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Ripple has launched a digital asset spot prime brokerage for U.S. institutional clients, marking a major step in its expansion into broader financial services following the acquisition of multi-asset ...

In this study, physician-diagnosed peanut allergies in children ages 0-3 declined by 27.2% after guidelines recommended early peanut product introduction. The 2017 national guidelines recommended ...

Biedermann Motech, the prominent innovator in next generation spinal and extremity implant systems and procedural solutions, today announced the market introduction of several additions to its ...

Crypto asset manager Grayscale has introduced staking for its exchange-traded products (ETPs), becoming the first US-based crypto fund issuer to offer staking-based passive income opportunities.

The U.S. Securities and Exchange Commission (SEC) on Wednesday approved a set of rules for exchanges to list exchange-traded products (ETPs) holding spot commodities, including cryptocurrencies, ...

Background: Finding alternative hair dyes for individuals allergic to para-phenylenediamine (PPD) has been difficult. Newer permanent and demipermanent hair dyes that have replaced PPD with ...

Coffee lovers in Europe are about to sip a little more sustainably. Starbucks just unveiled a new cup design that could be a game-changer for reducing waste stemming from to-go beverages, and it's ...

Could ChatGPT launch an advertising product within the next year? The answer seems to be yes, based on internal OpenAI documents. OpenAI appears to forecast a billion dollars in new revenue from “free ...

Apple's first two foldable devices recently entered the New Product Introduction (NPI) phase at Foxconn, according to analyst Jeff Pu. In a research note today with GF Securities, Pu said mass ...