If you're looking for new ways to make your advertising and social media copy pop, you might want to try a writing device called the metaphor. Metaphors have been used for decades by marketers to ...

After following XYZ Laboratories recent expansion in the news, I was pleased to see your advertisement for an analytical chemist (position 35872), in the August 7 issue of Chemical and Engineering ...

An inherent principle of publication is that others should be able to replicate and build upon the authors' published claims. A condition of publication in a Nature Portfolio journal is that authors ...

I’ve been testing robot vacuum cleaners since they were nothing more than dust-pans on wheels. Thankfully, technology has improved in leaps and bounds, and today’s best robovacs are a world away from ...