AdLedger Pilot Finds CryptoRTB Protocol Prevents Digital Fraud
In CryptonRTB’s first real-world scaled deployment, MadHive, which architected the protocol, acted as the DSP. MadHive’s sister company MadNetwork was the blockchain. Beachfront was the SSP.
A New Linear TV Programmatic Ad Solution for Cable TV Operators
Convergent TV advertising platform Beachfront has teamed up with a video delivery platform provider to help bring real-time, programmatic monetization of linear spot, over-the-top (OTT) and video-on …
CTV Advertisers +4% In 1H, Roku Maintains 40% Of Impressions
Despite economic concerns that slowed budget activations early this year, the number of advertisers investing in connected TV rose nearly 4% in Q1 2023 versus Q2 2022, shows the latest report from …
Roku accounts for nearly 40% of CTV ad impressions: Beachfront
Roku in the first half of 2023 continued to dominate as the platform leader by far in terms of share of connected TV ad impressions facilitated by sell-side ad platform Beachfront.
Vizio-Led OAR Addressable TV Effort Certifies 7 Ad-Tech Partners
Jul 1, 2021 · VIZIO's Open Addressable Ready (OAR), which promotes and scales up national addressable TV campaigns, has certified seven key technology partners, including Beachfront.
Iris.TV Contextual System Quickly Gaining Adoption - beachfront.com
Contextual data is being quickly embraced. Among those adopting IRIS.TV's contextual system are buying platforms like Mediamath and supply-side platforms Beachfront and Oracle.
Beachfront Press | Beachfront Newsroom (6)
Addressable Advertising Marks Convergence of Linear, CTV: Execs from Beachfront, Vizio, Digitas, Discovery, Canoe, Vevo, The Trade Desk and Premion September 2, 2021
Beachfront Names Frans Vermeulen as Strategic Adviser Amid …
Beachfront named media and ad-tech veteran Frans Vermeulen as strategic adviser to the company, which specializes in sell-side ad-serving for convergent TV.
Beachfront Announces Marni Rommel To Join As Vice President of …
Jul 7, 2022 · Beachfront is the sell-side ad server built for convergent TV. Our technology enables real-time, unified ad serving and monetization across all TV and video endpoints, including connected TV …
VIZIO Sees Open Standards As Essential To Addressable Advertising’s …
Vizio recently launched an internal tech stack with partner Beachfront Media to offer OAR members the ability to use any stack that adopts the OAR standard.