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  1. Apple cuts Vision Pro production and marketing after weak sales

    4 days ago · IDC expects Apple to ship just 45,000 new units of Vision Pro in the last quarter of 2025.

  2. Apple Slashes Vision Pro Production, Amid Poor Holiday Sales

    21 hours ago · Apple Slashes Vision Pro Production, Amid Poor Holiday Sales Analyst firm IDC estimated Apple shipped just 45,000 new units of the headset in the final quarter of 2025, …

  3. Report: Apple Vision Pro Is Still Failing to Catch On

    2 days ago · Apple's Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times. Data from IDC claims that Apple shipped 390,000 …

  4. Apple Said to Cut Vision Pro Production, Marketing Due to ...

    2 days ago · IDC reportedly expects Apple to have shipped only 45,000 new Vision Pro units in Q4 2025 compared to millions of iPhones and other Apple devices sold quarterly. Apple has …

  5. Apple slashes Vision Pro headset production, marketing over ...

    Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales. The tech giant was expected to sell just 45,000 new Vision …

  6. Apple Halts Vision Pro Production as Sales Collapse, Pivots ...

    1 day ago · Apple has reportedly halted Vision Pro production and slashed advertising by 95% as sales stall, signaling a strategic pivot toward AI smart glasses.

  7. Apple Is Making Fewer Vision Pro Headsets Amid Low Sales In ...

    3 days ago · The report by Financial Times, quoting IDC data, claims, Apple would have sold meager 45,000 units of the headset in Q4 2024 which is quite low. Vision Pro as a concept …